Strategic Technology & ICT Consultancy

ENGINEERING WHAT'S NEXT.

Independent, vendor-neutral technology consultancy for stadiums, major events and landmark destinations.

Doha, State of Qatar

Doha skyline at night

Who
we are

Who we are

EvoPro is an independent strategic technology and ICT consultancy based in Doha, State of Qatar. We provide planning, design and independent design-review advisory for complex infrastructure, connecting audiovisual, broadcast, digital media and ICT disciplines across stadiums, transport hubs and urban destinations.

Independent by design

Our advice is requirements-led and vendor-neutral. Technology decisions follow project needs, interoperability and lifecycle value rather than products, so clients can build compliant, operationally sustainable ecosystems for legacy use and major-event readiness. EvoPro does not supply on projects it advises.

Built on experience. Focused on the future.

Our principal team's experience began in major-event delivery at the Doha Asian Games 2006 across more than 107 venues, and extends through the AFC Asian Cup, Arab Games, IHF Men's Handball World Championship 2015, the ATP and WTA Qatar tennis tournaments, Formula 1 and FIFA World Cup Qatar 2022™.

  • 107+venues coordinated at the Doha Asian Games 2006
  • 8host stadiums, FIFA World Cup Qatar 2022™
  • 6advisory service lines
  • 4phases from assessment to operation
Hadi Arzouni, Principal Consultant and CEO of EvoPro
Hadi Arzouni Principal Consultant & CEO

A word
from the CEO

From delivery experience to independent advisory

Modern venues need technology decisions that extend beyond hardware selection.

Our journey began in major-event environments. At the 15th Asian Games Doha 2006, complex audio-visual frameworks were engineered and managed across more than 107 venues. That experience shaped how we think about technology: it has to perform on the biggest nights and stay useful long after the crowds have gone.

It has since taken us through the AFC Asian Cup, the Arab Games, the IHF Men's Handball World Championship 2015, the ATP and WTA Qatar tennis tournaments, Formula 1 and the FIFA World Cup Qatar 2022™.

Today, EvoPro brings that experience to clients as an independent advisor. We provide design and independent design review for stadium digitalization, connecting professional sound, large-format LED, IPTV, infotainment, broadcast and command-and-control systems with legacy operation and event overlay. Fan Zone interfaces are included where required by the client or relevant authority. Because we are vendor-neutral, our advice follows your objectives, not a product catalogue.

Great venues are built on clear requirements, interoperable systems, sound technical governance and a plan for operating and refreshing technology over its whole life. That is the work we focus on, from the first assessment to operational handover.

I invite you to explore what we do, and to talk with us about your next project.

Hadi Arzouni Principal Consultant & CEO, EvoPro
Talk to us

Our
purpose

Vision. Mission. Values.

  1. Vision

    To help shape connected infrastructure that performs today and adapts for tomorrow.

  2. Mission

    To translate complex requirements into clear technology strategies, coordinated designs and dependable operational outcomes.

  3. Values

    Integrity. Collaboration. Precision. Innovation. The principles behind every recommendation we make.

Our
scope

Six service lines. One independent perspective.

Strategy  |  Design Review  |  Digitalization  |  Procurement  |  Assurance  |  Lifecycle

Strategy & master planning

Technology strategy, requirements definition, feasibility, system and network architecture, cybersecurity and CAPEX planning.

Design / independent design review

Concept / HLD, independent design review, performance specifications, BOQ, interface requirements and tender documentation.

Stadium Digitalization & integration

Audio, LED, IPTV and infotainment, centralized control, BIM / AV / ICT / MEP coordination, legacy and event interfaces.

Procurement & technical evaluation

Vendor-neutral tender review, compliance matrices, technical bid evaluation and OEM assessment.

Technical governance & assurance

Design review, QA/QC, factory inspections, FAT/SAT, commissioning governance and acceptance.

Operations & lifecycle advisory

Operational readiness, SLA strategy, FM requirements, asset and spares planning, refresh and upgrade strategy.

Sectors
and solutions

Where our expertise makes an impact

We apply integrated technology thinking to places where performance, safety, communication and experience matter. Stadium Digitalization is our core focus.

Core focus

Stadium Digitalization

Technology planning for stadiums, arenas and multi-venue tournaments: scoreboards, LED ribbons, sound reinforcement, PA/VA, infotainment, broadcast connectivity and event control.

Aviation & transportation

Passenger-facing displays, digital media, centralized control and coordinated infrastructure for airports and transport environments.

Smart cities & government infrastructure

Planning frameworks for connected public environments, municipal digital media, command-and-control interfaces and integrated ICT and data services.

Digital media & DOOH

Outdoor and indoor display planning, visibility studies, LED specifications (pixel pitch, brightness, IP rating), architectural integration, content zoning and centralized management.

Commercial & mixed-use destinations

Integrated audiovisual, digital signage, acoustic and entertainment systems designed around architecture, visitor movement and operations.

Broadcast & mission-critical environments

Technical infrastructure for IP (SMPTE ST 2110) and SDI signal routing, production connectivity, monitoring, system resilience and coordinated control.

Stadium
Digitalization

Design or independent design review of integrated stadium systems

For spectator experience, operational readiness and long-term value

Professional audio & acoustics

Coverage, speech intelligibility (STI) and sound performance for everyday operation, sports presentation and major events.

Large-format LED & digital experience

Screen sizing, sightlines, scoreboards, ribbons, IPTV and infotainment, coordinated with content, structure and maintenance access.

Life safety & PA/VA

Design or review of PA/VA and emergency interfaces, preserving approved safety authority and essential local operation.

Broadcast & event interfaces

Broadcast connectivity, approved feeds and production interfaces for matches, opening ceremonies and live events.

Independent review & assurance

Design reviews, interface checks, performance criteria and factory / site acceptance oversight.

One connected stadium Centralized command & control  ·  Monitoring  ·  Authorized control  ·  Local resilience  ·  Cyber-secure networks

Planned legacy interfaces for event overlay and Fan Zones, where required by the client or relevant authority.

How
we work

From vision to operational readiness

A four-phase advisory framework, independent and vendor-neutral from first assessment to handover.

  1. 01

    Assess & Define

    Existing-system assessment, stakeholder requirements, operational objectives, compliance criteria and technical gap analysis.

  2. 02

    Strategy & Design

    Technology master planning, system architecture, integration strategy, design criteria, specifications, BOQ and interface definition.

  3. 03

    Govern & Assure

    Vendor-neutral design review, technical evaluation, BIM coordination, FAT/SAT oversight, QA/QC and compliance verification.

  4. 04

    Operate & Sustain

    Operational-readiness validation, centralized monitoring strategy, SLA governance, asset lifecycle planning and technology refresh strategy.

What we deliver

01

Strategy & concept

Feasibility review, requirements definition, concept design and technology master planning.

02

Design / independent review

Design package or independent review report, screen-sizing and sightline criteria, performance specifications, BOQ and interface matrix.

03

Digital coordination

System architecture, BIM / 3D coordination, spatial and interface reviews, maintenance access and asset data.

04

Tender & procurement

Tender documentation, technical evaluation and vendor-neutral compliance review.

05

Technical assurance

Design reviews, factory inspections, FAT/SAT, QA/QC and technical acceptance.

06

Operational readiness

Commissioning governance, training requirements, manuals, readiness and handover planning.

Services
in action

Analysis, modeling and design behind every recommendation

From acoustic prediction and BIM coordination to electrical and structural drawings and 3D design for stadiums and DOOH.

Stadium acoustic model with an SPL heat map on every seat, line-array clusters on the roof, an STI result of 0.62 against a 0.50 target and an RT60 chart by octave band

Acoustics: SPL, STI & RT60

Sound pressure level coverage, speech intelligibility to IEC 60268-16 (target STI 0.50 or higher) and octave-band reverberation time, modeled and verified before installation.

Federated BIM model of a stadium with structure, seating, roof steel, MEP services and AV / LED systems, a section box cut through the concourse levels and a clash check marker

Stadium BIM coordination

Federated models of structure, seating, roof steel, MEP and AV / LED systems for large stadiums, clash-checked and coordinated before construction.

3D model of a 16 by 8 m LED screen on a steel support frame with wind load, base plates and anchors, LED power distribution, an LV switchboard and UPS, and a single-line diagram

Electrical & structural drawings

Single-line diagrams and power distribution for AV, LED and ICT, with structural loading, wind-load and anchoring criteria defined by EvoPro and verified with qualified engineers.

3D stadium model with the main screen, LED ribbons, an LED mesh media facade, roof and catwalk systems, and sightlines from a seat to the screen and pitch

3D stadium & arena design

LED ribbons, main screens, media facades and roof-mounted systems sized and placed in the 3D venue model, with sightlines checked from the seats.

Stadium control and CMS network: main and secondary control rooms with core switches A and B, fibre rings A and B around the venue, dual-homed stand switches and edge links to LED, PA/VA, IPTV and DOOH

Control, CMS & AV-over-IP networks

No single point of failure for control and CMS: dual cores in separate control rooms, fibre rings A and B on different routes, and dual-homed stand switches.

3D model of a roadside DOOH billboard with 10.0 by 5.0 m screen, 13.6 m structure, steel column and foundation, and the viewing zone on the approaching road

DOOH screens & structures

Screen size, pixel pitch, structure height and viewing zones for roadside and landmark displays, based on mapping and visibility studies.

Visuals are illustrative examples of typical EvoPro deliverables; values shown are indicative. Tap or click an image to view it full size.

Watch
our work

Videos from our projects and services

See how EvoPro and AVT bring smart venue technology together. Press play to watch on this page, download the showreel, or open the videos on our YouTube channel.

Showreel

EvoPro × AVT: Your trusted strategic consultancy

From Qatar’s major sporting events to stadium design reviews, broadcast and centralized monitoring rooms: how EvoPro and AVT plan and deliver venue technology.

YouTube · All videos

Our services on video

CEO message, SLA, Design, Beyond technology and Experiences. Every video from the EvoPro YouTube channel plays here: use the playlist button in the player to pick one.

Open channel YouTube

More project videos on our YouTube channel.

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Engineering
standards

Designed around applicable standards

Compliance and technical assurance, defined by project requirements, from acoustics and life safety to DOOH visibility, pixel and screen-size studies

  • Acoustics & intelligibility

    IEC 60268-16 (STI) / ISO 3382

    STI prediction, acoustic modeling and field-validation criteria aligned with applicable project standards.

  • Life safety audio

    EN 54-16 / EN 54-24 / BS 5839-8

    PA/VA and emergency communication design criteria coordinated with Qatar Civil Defence (QCDD) and life-safety requirements.

  • Structural & electrical engineering

    Wind-load certification & anchoring

    Structural loading, wind-load certification and anchoring criteria, defined by EvoPro and verified with qualified structural and electrical engineers.

  • Networked audio-visual

    Dante / AES67 / SMPTE ST 2110 / SDVoE

    Interoperable AV-over-IP architecture using appropriate industry protocols and network design principles, with structured cabling to ISO/IEC 11801.

  • DOOH visibility & viewing-angle studies

    Viewing distance · viewing angle · sightlines

    Viewing-distance and viewing-angle analysis, sightline and obstruction checks, approach speed and dwell time, and sun-glare and orientation review, so each location is proven before it is specified.

  • Pixel pitch, screen size & content mapping

    Pixel pitch · resolution · aspect ratio

    Screen dimensions and pixel pitch matched to minimum viewing distance and content resolution, with pixel mapping and content zoning so artwork is never cropped or scaled.

  • Outdoor display performance

    IEC 60529 (IP rating) / IEC 62471

    Brightness and automatic dimming, contrast and colour uniformity, thermal and ingress protection for Qatar's heat, dust and sunlight, with photobiological safety evidenced by manufacturer test reports.

  • DOOH content & control

    Content zoning · scheduling · remote monitoring

    Control-system architecture, content management and scheduling, proof-of-play reporting and 24/7 remote monitoring requirements, with cyber-secure access.

  • Quality assurance

    ISO 9001-aligned QA / FAT & SAT specs

    Structured FAT, SAT, commissioning, acceptance and technical handover requirements.

Digital
out-of-home

Independent DOOH advisory for roadside, retail, transport and public-realm networks

From site and visibility studies to specification, centralized management and acceptance

Roadside digital billboards in Doha at night
2015 – 2026Outdoor LED billboard network · Multi-location outdoor media

Location & visibility studies

Display location planning, viewing angles and sightlines, content zoning and audience flow for roads, malls, airports and public spaces.

LED technology & specification

Pixel pitch, brightness and IP rating specified for Qatar's heat, sunlight and dust, with vendor-neutral performance requirements.

Structure & integration

Structural, wind-load and anchoring criteria defined by EvoPro and verified with qualified engineers; architectural and façade integration.

Central management & operations

Content management, remote monitoring and control-system requirements, with maintenance and SLA planning for continuous operation.

Selected DOOH experience

  • Outdoor LED billboard network2015 – 2026 · Qatar
  • Hamad International Airport2017 · Passenger routes, retail and waiting areas
  • Malls: Mall of Qatar, Doha Festival City, Place Vendôme, Ezdan MallPremium façade, MUPI and indoor digital media
  • Lusail Boulevard2021 · Integrated façade and fan-zone LED
  • Msheireb City: Downtown Doha2021 · Premium urban DOOH and façade integration
See the projects
EvoPro engineer working at a server rack

Operational
readiness

Lifecycle performance by design

Resilience & continuity strategy

Define project-specific redundancy, failover, power, network, cybersecurity and processing strategies according to venue criticality and event requirements.

SLA & fault-response governance

Establish measurable service levels, escalation workflows, diagnostics, reporting and corrective-response requirements for each asset class.

Lifecycle asset optimization

Plan total cost of ownership, maintainability, spare-parts strategy, technology refresh cycles and long-term asset performance.

CAPEX, lifecycle
& longevity

Responsible design. Enduring operational value.

  • Right-size permanent infrastructure to avoid unnecessary early CAPEX and over-specification.
  • Plan reusable legacy interfaces for event-specific overlay and required Fan Zones, without unnecessary permanent capacity.
  • Prioritize maintainability, accessibility and longer useful asset life.
  • Phase technology procurement where rapid innovation makes early deployment inefficient.
  • Consider energy, cooling, resilience and operational efficiency in technology selection, aligned with GSAS where applicable.
  • Plan phased stadium digitalization upgrades, retaining suitable assets and avoiding unnecessary whole-system replacement.
  • OptimizeCAPEX
  • ReduceOPEX
  • ExtendAsset life
  • EnableFuture overlay

Selected
experience

Engineering landmark experiences

Lusail and Al Bayt stadiums, FIFA World Cup Qatar 2022
Major event

Experience across FIFA World Cup Qatar 2022™ venue technology ecosystems

A tournament-scale technology environment across eight host stadiums. Documented scope includes stadium technology criteria and performance specifications for scoreboards, perimeter LED, broadcast connectivity, VAR-room connectivity, IPTV, open-bowl sound and PA/VA, with coordination across venue architecture and event operations.

Venue readiness: legacy- and event-mode planning, interoperable media systems, performance / BOQ review, FAT/SAT acceptance criteria and operational readiness for major events.

Client
Supreme Committee for Delivery & Legacy
Role
Technology design services, design review and engineering support during preparation and the tournament
Event dates
20 Nov – 18 Dec 2022

One tournament. Eight venues.

  • Lusail Stadium
  • Al Bayt Stadium
  • Al Thumama Stadium
  • Stadium 974
  • Education City Stadium
  • Ahmad Bin Ali Stadium
  • Al Janoub Stadium
  • Khalifa International Stadium
Doha Asian Games 2006 opening ceremony
Major event

Doha Asian Games 2006

Event dates: 1 – 15 Dec 2006

Challenge
Coordinate sports-presentation requirements across more than 107 diverse venues.
Scope
Planning and standardization of scoring, LED display, public-address and sound-reinforcement systems, and sports presentation, with attention to visibility, intelligibility and venue-specific operation.
Client
Doha Asian Games Organising Committee (DAGOC)
Role
Technical planning and system design across more than 107 venues.
Stadium for AFC Asian Cup and Arab Games 2011
Sports federations

AFC Asian Cup & Arab Games 2011 Stadium Upgrade Programme

Event dates: AFC Asian Cup 7 – 29 Jan 2011 · Arab Games 9 – 23 Dec 2011

Challenge
Modernize different existing stadiums while maintaining a consistent event-operation standard.
Scope
Upgrade guidelines and specifications for scoreboards, PA and open-bowl sound, OB connectivity and match-day media infrastructure.
Client
Qatar Olympic Committee (QOC) · QLC
Role
Upgrade guidelines and technical specifications for existing stadiums.
IHF Men's Handball World Championship 2015
Major event

IHF Men's Handball World Championship 2015

Event dates: 15 Jan – 1 Feb 2015

Challenge
Integrate event technologies within complex indoor arena architecture.
Scope
Technical criteria and system layouts for scoreboards, LED ribbons, sound reinforcement, broadcast patching and sports presentation.
Client
QLC
Role
Arena technology design, master criteria, system layouts and specification.
Indoor sports hall with LED scoreboard
Sports federations

Qatar National Olympic Committee Federations Portfolio

Project period: 2005 – 2026

Challenge
Standardize sports-presentation systems across arenas, courts, training halls and other venues with different requirements.
Scope
Design criteria and specifications for scoreboards, LED displays, professional sound, broadcast fiber, control systems, UPS and security integration.
Client
Qatar Olympic Committee (QOC)
Role
Design criteria and specifications for 35 indoor arenas, 17 outdoor courts and multipurpose facilities.
Beach volleyball arena at sunset
Sports federations

FIVB Beach Volleyball World Cup & World Tour Finals

Challenge
Maintain display visibility and sound performance in temporary outdoor venues exposed to sun, heat, wind and sand.
Scope
Technical criteria for daylight-visible LED screens, scoring, media routing and weatherproof sound systems for repeatable event setup.
Client
Qatar Olympic Committee (QOC)
Role
Design criteria and specifications, sound, LED, broadcast and sports presentation.
Tennis stadium court at night
Sports federations

Qatar ExxonMobil Open (ATP) & Qatar TotalEnergies Open (WTA)

Challenge
Upgrade legacy broadcast infrastructure across active tennis courts while keeping connectivity reliable and unobtrusive.
Scope
Broadcast fiber and media patching design, signal-path upgrades, court-side connectivity and sound coverage specifications.
Client
Qatar Tennis Federation (QTF)
Role
Design criteria and specifications, sound, LED, broadcast and sports presentation.
Digital facade at Lusail Boulevard
Landmark destination

Lusail Boulevard

Project year: 2021

Challenge
A coordinated digital-media ecosystem for buildings and public spaces, serving daily operation, football matches, public events and festivals.
Scope
DOOH and LED display consultancy: display positioning, solid and mesh LED selection, façade integration, content management and live-broadcast readiness.
Client
Qatari Diar
Role
Turnkey design of the LED system, integrated within the façade and building and ready for Qatar 2022 as a major fan-zone experience.
Digital display on a building façade in Msheireb Downtown Doha at night
Landmark destination

Msheireb City: Downtown Doha

Project year: 2021

Challenge
Align digital-media visibility with architectural character, pedestrian flow and long-term operation in a premium urban development.
Scope
DOOH display consultancy and system specification: screen locations, viewing angles, brightness, pixel pitch, content orientation, façade integration and maintenance access.
Client
ELAN / Msheireb Management
Role
Turnkey solution covering structure, MEP, locations and screen sizes for all DOOH.
Live entertainment stage with truss ring, 360° LED and lighting, Mall of Qatar Oasis
Landmark destination

Mall of Qatar: Oasis

Project year: 2016

Challenge
Create a live-entertainment environment within an active retail destination.
Scope
Technical planning for stage, rigging, acoustics, live sound, lighting, 360° LED displays and production support.
Client
Mall of Qatar (MOQ)
Role
Turnkey design for live-production events and international live-show performances, including stage, rigging, motorised solutions, sound, lighting and live-production systems for the performing artists.
Roadside digital billboards in Doha
Landmark destination

Outdoor LED billboard network

Multi-location outdoor media | Environmental performance and centralized management

Project period: 2015 – 2026

Challenge
Specify outdoor LED billboards for continuous operation in Qatar's heat, sunlight and dust, with reliable centralized monitoring.
Scope
LED technology and structural / environmental criteria, brightness and control-system specifications, with centralized management connected to ELAN Media HQ.
Client
ELAN
Role
Design, mapping and screen sizing, with one control solution covering Doha for DOOH, before 2022.
Hamad International Airport passenger concourse
Landmark destination

Hamad International Airport

Project year: 2017

Challenge
Incorporate premium digital media within a continuously operating passenger environment.
Scope
DOOH display design and specification across passenger routes, retail and waiting areas, including visibility, brightness, content zoning and centralized control.
Qatar Airways Travel Boutique at Hamad International Airport: large LED video wall at the entrance and illuminated retail displays
Qatar Airways Travel Boutique, HIA
Place Vendôme, Lusail: illuminated façade with digital media at night
Landmark destination · Malls

Doha Festival City, Place Vendôme, Mall of Qatar & Ezdan Mall

Challenge
Align premium digital media with architecture, visitor movement and retail visibility, for long-term operation.
Scope
Strategic consultancy and technical design for premium DOOH: MUPI displays, landmark / façade LED, indoor signage, cinema-related displays, viewing analysis, brightness and content zoning.
Client
ELAN
Role
Turnkey design of all LED and MUPI screens, interfaced with all in-mall landmark screens, including the software management system.

Also: West Asian Games 2005 (multi-venue technology delivery)  ·  Formula 1 Qatar Grand Prix (major-event technology environment)

Stadium broadcast control room

People
& credentials

Expertise behind every decision

Our multidisciplinary approach brings together advisory, system design, acoustic engineering, audiovisual and broadcast specialists, led by an experienced principal consultant. Read the message from our CEO.

Professional foundations. Relevant project standards, team qualifications, memberships and accreditations are provided on request and attributed to the appropriate legal entity. Commercial Registration (CR) No. 251817.

Why appoint
EvoPro?

More than experience: a different advisory perspective

  1. 01

    Independent

    Vendor-neutral advice aligned with client objectives.

  2. 02

    Experienced

    Major-event and complex-venue knowledge built through real delivery.

  3. 03

    Integrated

    One technology strategy across AV, PA/VA, LED, IPTV, broadcast and control.

  4. 04

    Lifecycle-focused

    CAPEX, OPEX, maintainability and refresh planning from design.

  5. 05

    Event-ready

    Legacy infrastructure planned with future overlay and major-event interfaces.

  6. 06

    Accountable

    Technical governance from concept through acceptance and operational readiness.

The
future

Engineering the next generation

The next generation of infrastructure will be more connected, responsive and operationally demanding, from AV-over-IP and private 5G to digital twins and AI-driven venue analytics. EvoPro brings strategic clarity and coordinated engineering to the technologies that shape tomorrow's venues, cities and destinations.

Let's engineer what's next.

Start a conversation